Author marketing and branding
Launch materials that look and sound like the book.
Book marketing for authors who want a practical launch: the materials, the author page and the outreach kit, all built around the book. We make no promises about sales or rankings, because no one can honestly make them.
Questions first? Email hello@publishyourbook.com
Is it for you
Is this the right place to start?
A launch does not need a huge budget. It needs the right materials, ready before release day.
- 01
The book is done and you do not know how to tell readers about it.
- 02
You have no author page, bio or one-sheet that a reviewer could use.
- 03
You want a launch plan you can run yourself.
- 04
Your book is out, and it never had a proper launch.
Included
What you get.
Practical work, matched to the book. Each part can be booked on its own.
- 01
Author one-sheet
A single page for reviewers, booksellers and event hosts: the book, the author, and why it matters.
- 02
Launch assets
Graphics, copy and announcements sized for the places you will post, ready before launch day.
- 03
Author page and bio
A page and a bio that tell readers who you are and where to find the book.
- 04
Review outreach kit
The materials you need to approach reviewers: a pitch, a review-copy plan and a short description of the book.
- 05
Launch plan
A timeline for the weeks around release, so you know what to do and when.
How it is done
From the first brief to the launch plan.
Everything is built from the book outwards, so the materials sound like it and not like a template.
- 1
Understand the book and its reader
We read the book and agree who it is for, what it offers them and where those readers already are.
- 2
Build the core materials
Book description, author bio and one-sheet: the pieces every other asset draws on.
- 3
Create the launch assets
Graphics, announcements and posts sized for each place you will use them, in one consistent look.
- 4
Prepare the outreach
The review outreach kit: a pitch, a review-copy plan and what a reviewer needs to know.
- 5
Hand over the plan
A launch timeline and everything above, handed to you so you can run it and adapt it.
Start to finish
Where it begins, and where it ends.
Step in
How it starts
Tell us about the book, who you think will read it and when it comes out. If it is already out, tell us what has been tried.
You bring
- The book, or its final files
- Who you think the readers are
- Your release date, or where the book is now
- Any existing author website, social pages or reviews
We send back
- An assessment of what the launch needs
- A list of materials and a schedule
- A quote in writing before work begins
Step out
How it ends
You finish with launch materials that look like the book, and a plan you understand well enough to run yourself.
You receive
- Your author one-sheet
- Launch graphics and copy
- Your author page and bio
- The review outreach kit
- A launch timeline
Proof
Built around each book.
Launch materials are written for one book and one author, so there is no template to show you.
Ask us and we will talk you through what a launch kit for your kind of book contains. The books we have worked on are on the work page.
FAQ
Questions about marketing.
Can you guarantee sales?
No, and be wary of anyone who does. We build materials and a plan that give the book a fair chance, and we are honest about what marketing can and cannot do.
Do you run my social media?
The service covers the materials and the plan rather than day-to-day posting. Ask us if you want something more.
Is it too late if my book is already published?
No. A relaunch with fresh materials, or a new cover, is part of our ‘My Book Is Ready’ journey.
When should I start?
Before the book is finished, ideally. The materials take time to prepare, and reviewers need notice.
Start here
Tell us about the book, and we will plan its launch.
Tell us the release date, or where the book stands now. We reply within two working days.
- We reply within two working days.
- No cost and no obligation to start the conversation.
- You keep every right and every royalty.